NameMartha Lucille CUMMINS 125
BirthOct 27, 1925, New Hope, Nelson Co., KY
DeathDec 24, 2020, Noordwijk, Netherlands
OccupationFashion model; Heineken Sales Manager
Misc. Notes
Martha Lucille Heineken-Cummins, 95, of Noordwijk, Netherlands, formerly of New Hope, died Thursday, Dec. 24, 2020 at Noordwijk. She was the widow of beer magnate Freddy Heineken
She was born Oct. 29, 1925 in New Hope, and she was the daughter of a Kentucky bourbon manufacturer and was a fashion model. She met her future husband in 1947 in the U.S. when he was a beer deliveryman. He later became sales manager for Heineken in the U.S. where — at the time — little beer was being exported from the Netherlands to the U.S.
The two were married in 1948, just before Heineken returned to his native country. “We celebrated our honeymoon on the boat to the Netherlands,” Heineken said of their marriage.
She kept a low profile until her husband and his driver were kidnapped in 1983 by a group of criminals in an attempt to collect ransom. Heineken and his driver were held in a shed in the Western Docklands in Amsterdam for 20 days until they were eventually liberated by the police.
She was preceded in death by her husband, Freddy Heineken, who died in 2002 at the age of 78. She is survived by one daughter, Charlene de Carvalho-Heineken, who has controlling interest in the Heineken group. She is also one of the richest women in the world, with assets of approximately $14.7 billion. The funeral will be private in her hometown of Noordwijk, Netherlands
Spouses
BirthNov 4, 1923, Amsterdam, Netherlands
DeathJan 3, 2002, Noordwijk, Netherlands
Burial2002, General Cemetery, Netherlands
OccupationCEO Heineken International
Misc. Notes
Dutch businessman for Heineken International, the brewing company bought in 1864 by his grandfather Gerard Adriaan Heineken in Amsterdam. He served as chairman of the board of directors and CEOfrom 1971 until 1989. After his retirement as chairman and CEO, Heineken continued to sit on the board of directors until his death and served as chairman of the supervisory board from 1989 till 1995. At the time of his death, Heineken was one of the richest people in the Netherlands, with a net worth of 9.5 billion guilders.
Heineken was born on 4 November 1923 in Amsterdamin the Netherlands. He was the grandson of Gerard Adriaan Heineken, who was the founder of the brewery.
He entered the service of the Heineken company – which by then was no longer owned by the family – on 1 June 1941 and bought back stock several years later, to ensure the family controlled the company again. He created the Heineken Holding that owned 50.005% of Heineken International; he personally held a majority stake in Heineken Holding. By the time of his resignation as chairman of the board in 1989 he had transformed Heineken from a brand that was known chiefly in the Netherlands to a brand that is currently famous worldwide.
Freddy Heineken and his driver Ab Doderer were kidnapped in 1983 and released on a ransom of 35 million Dutch guilders (about £15.7 million GBPs). The kidnappers Cor van Hout, Willem Holleeder, Jan Boellaard, Frans Meijer, and Martin Erkamps, were eventually caught and served prison terms. Before being extradited, Van Hout and Holleeder stayed for more than three years in France, first on the run, then in prison, and then, awaiting a change of the extradition treaty, under house arrest, and finally in prison again. Meijer escaped and lived in Paraguay for years, until he was discovered by Peter R. de Vries and imprisoned there. In 2003, Meijer halted resisting his extradition to the Netherlands, and was transferred to a Dutch prison to serve the last part of his term.
The films The Heineken Kidnapping (2011) and Kidnapping Freddy Heineken (2015) are based on this incident.
Heineken married Lucille Cummins, an American from a Kentucky family of bourbon whiskey distillers. Heineken died unexpectedly from pneumonia on 3 January 2002 at the age of seventy-eight in his home in Noordwijk. The businessman died around 6pm in the presence of his immediate family, including his daughter Charlene de Carvalho-Heineken. Heineken struggled for some time with deteriorating health, in 1999 he suffered a mild stroke but recovered. Shortly before his death he broke his arm in a fall. Heineken was buried at the General Cemetery in Noordwijk. Heineken was a member of the People's Party for Freedom and Democracy(VVD).